WhatsApp has emerged as one of the most powerful means of communication, and not just for people but for businesses. With over 2 billion users, it provides businesses a unique opportunity to engage with their customers directly. However, when it comes to sending bulk messages in WhatsApp, the difference between smart marketing and spam is very small. If you cross the line, your number could be banned very quickly.
So, how do you send, and/or engage with bulk WhatsApp messages without risking your account?
The short answer is that it comes down to approach, tools, and tone. Let’s break it down.
1. Understand WhatsApp’s Policies
Before thinking about sending messages in bulk, you must understand WhatsApp’s very firm anti-spam policy. WhatsApp does not permit unsolicited bulk messages and automated messaging when it comes through unofficial channels. WhatsApp uses artificial intelligence to identify unnatural activity such as sending hundreds of similar messages much too quickly. This is why randomly spamming users is a huge ‘NO’.
2. Use Official Bulk Messaging Software
The safest and most effective way to send bulk messages in WhatsApp is by using Bulk Messaging Software that works with WhatsApp Business API. The API is designed specifically for medium to large businesses and allows you to send messages to customers who have opted in.
Benefits of using official bulk messaging tools:
- Compliance with WhatsApp’s rules
- High delivery rates
- Personalized messaging options
- Automation with CRM and chatbots
3. Use Official Bulk Messaging Software
The safest and most effective way to send bulk messages in WhatsApp is by using Bulk Messaging Software that works with WhatsApp Business API. The API is designed specifically for medium to large businesses and allows you to send messages to customers who have opted in.
Benefits of using official bulk messaging tools:
- Compliance with WhatsApp’s rules
- High delivery rates
- Personalized messaging options
- Automation with CRM and chatbots
4. Take Your Time and Space Out Your Messages
Don’t send a flurry of messages all at once! WhatsApp keeps track of sending rates and with the sudden spike, you could trigger a warning or ban. Space your messages out over time. Don’t exceed the daily limit for messages.Pro tip:Send messages a few at a time and over a space of time during the day, and don’t send messages in odd hours.
5. Don’t Rely on Unofficial Tools
There are a myriad of free tools and chrome extensions that say you can use this software and send bulk messages in WhatsApp. They sound tempting, but most times these violate WhatsApp’s Terms of Service and will get you instantly banned.Stick to heavy hitters and verified Bulk Messaging Software that are designed to be an integration to use in conjunction with WhatsApp Business API.
The Right Way to Send Bulk Messages in WhatsApp Without Getting Banned
Utilizing bulk messaging in WhatsApp can be an effective tool for all types of audiences, but it can also lead to the suspension of your phone number if done incorrectly. To be on the safe side, always utilize approved Bulk Messaging Software that uses the official WhatsApp Business API.
Using verified software allows you to send personalized messages to users, who opted in to receiving messages, in compliance with WhatsApp’s rules on spam and messaging. Do not spam random contacts or use excessive third-party tools, as WhatsApp looks for messaging patterns and user reports to find spammers.
Relevancy, engagement, and timing are important when sending bulk messages. Don’t send hundreds of messages in one batch, but rather send smaller batches of messages, and always provide value to the messaging. Whether it’s order updates, offers, and/or support, treat it as conversation or dialogue, not a sales pitch. When done properly, bulk messaging in WhatsApp will encourage engagement and build long-term trust between you and your audience without putting your business phone number at risk.
Final Thoughts
Sending bulk messages in WhatsApp can be a game changer for your business if done the right way. And the magic is in the hands of reliable bulk messaging software, meaning consent, and simply knowing that your messaging is personalized and valuable.You don’t anymore spammy stuff, you really, really should take the time it requires to create a strategy that plays into your audience’s preference and respects WhatsApp’s guidelines! Your number stays safe and your audience stays engaged.
